About Perry

Meet Perry
Howard

The Trainer Who Trains the Trainers. 20 years in the fitness industry — anyone can make you sweat, but not everyone can make you better.

The story

20 years in the fitness industry has taught me one thing: anyone can make you sweat, but not everyone can make you better.

For the last 16 years, I've had the privilege of lecturing the next generation of Personal Trainers and Sports Massage Therapists. Currently I work at ActiveIQ as an External Quality Assurer. I audit the training providers who deliver the Personal Training and Sports Massage qualifications to ensure their courses meet the National Occupational Standards. When I say I'm the coach who trains the coaches — it's not marketing. It's my day job.

My philosophy is simple: Train Smarter. Move Better. Get Results That Last.

Whether you're a complete beginner or a keen athlete, every session I deliver is built around three principles:

  • Injury AwareUsing corrective exercise to keep you moving safely.
  • PersonalisedNo cookie-cutter programmes, ever.
  • Science Backed20 years of industry-recognised expertise in every session.

From 1-to-1 personal training and postural assessment to Level 4 sports massage and GP referral fitness. I'm here to help you achieve your goals!

Credentials

Experience & qualifications

ActiveIQ External Quality Assurer

I assess PTs and course providers against national standards — the highest level of quality assurance in UK fitness education.

PT Lecturer & Course Writer

I design and deliver the programmes that shape the next generation of fitness professionals.

20 Years in the Fitness Industry

Two decades of hands-on client work — I specialise in corrective exercise, movement screening, and longevity-focused programming.

L4 Sports Massage Therapist

The highest professional qualification in sports massage therapy in the UK — I work with clients to manage pain, support recovery, and keep the body moving without restriction.

Ready to get started?

Start with a free call — I'll ask about your lifestyle, goals, and how I can help. No commitment, no hard sell.

Book a free call
Email PerryGet in Touch